Today, we’re covering the basics of customer engagement.
1. Metrics — You should pick an engagement metric early in your startup’s life, and you need to set a high standard. Monthly active users will not suffice. You need to hold yourself accountable to a more rigorous metric.
2. Tooling — Invest the time necessary to ensure accurate and timely tracking of your chosen engagement metric. This doesn’t have to involve expensive cloud software, e.g., Metabase works well and is free!
3. Prioritize Engagement Over Features — Instead of becoming preoccupied with releasing a continuous stream of new features, focus your company’s attention on improving the engagement metric. This usually means prioritizing bug fixes over new product launches.
If you can drive meaningful customer engagement, growth becomes quite easy, as your customers will love talking about your service.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
