Today, we’re talking about projections for investors.
Many founders spend hours agonizing over projections they’re sending to investors. What should I include? How detailed should I go? Here’s what you should expect to provide:
If you’re raising under $2M: Projections are usually just 1 sheet, of 10–12 lines covering salaries, cogs, marketing, office/equipment & admin (e.g. legal & government filings).
Then if you’re raising more, let’s say $2–5M: It’ll be the same first sheet from the previous example + a breakdown of distribution, revenue growth & a hiring plan. Usually 3–5 full sheets.
These projections will not survive contact with reality so there’s no point getting too worked up about them. If in doubt, send it to a friendly investor and ask for feedback.
