Today we’re talking about the different tools founders can use to track their startup’s metrics.
1. SaaS services.
Most startups opt for online SaaS tools like Mixpanel, Amplitude, or Google Analytics. These tools are either free but quite limited, or they end up being very costly as you grow. So a common choice, but I don’t recommend them.
2. Open source.
Open-source solutions like Metabase are a good alternative but require dedicated servers, which means additional setup work, ongoing maintenance, and some costs.
3. Trust.
Your metrics do not need to be real-time, but they should be accurate. Aim for daily updates at first and invest engineering resources to ensure the data’s reliability.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
