Traction Avoids Wasting Time on VC Relationship Building

Video Below

Today, we’re talking about a common misconception in fundraising. You don’t need to spend time building relationships with VCs, great traction will be enough to get them interested, when the time comes.

Spend your days focused on customers, rather than investor meetings, and when it’s time to fundraise you will find investors are much more excited about a fast growing company, vs one they’ve simply met a few times.

Of course, the reason why coaches like me exist is because a lot of companies cannot wait and have to raise immediately, in those scenarios — tactics matter. But if you can mimic the best fundraisers and time your raise to match up with great growth in your business, fundraising will be quick and easy — no relationship building required.

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