Today, we’re talking about user reactivation tactics.
Many of your early users will have a tough experience on your brand new product. When you want them to give it another shot, it’s sometimes difficult to get their attention. Here’s some common tactics.
1. Send a personal email. Thank them for their time and feedback, highlight the fixes you’ve made in line with their suggestions and offer a call to walkthrough the product again if needed.
2. Offer discounts. Tell old inactive users that as an early user they can get a discount on your newly updated product, but they must act soon.
3. Account deletion. Warn old customers that their account will be deleted if they don’t login soon, usually you’d also highlight an incentive: e.g. login this week and receive a free month of service.