Wait on Hiring

Today, we’re talking about when to start hiring.

When you’re receiving lots of inbound demand from potential customers or investors, it’s tempting to think you need to immediately increase your team’s size. I would urge you to wait until that demand becomes real cash.

Lots of potential customers joining your waitlist or asking for your product is very exciting but it’s not the same as them offering to paying for a year of service upfront. VCs hitting your inbox with tales of how excited they are about your vision is not the same as a closed investment.

Be patient.

Wait until you have the cash in the bank and then you can make the hires.



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Ash Rust

Ash Rust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process