When Do You Start Scaling Your Team?

Ash Rust
1 min readFeb 22, 2024

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Video Below

Today, we’re talking about the right time to start scaling your team. Most founders are too anxious to hire a big team but the more cautious also need to seize their opportunity when the moment comes. So how do you know?

1. Revenue baseline. If you’re generating less than $250k in annualized revenue, bookings or an equivalent, team scaling should not be your focus yet.

2. Growth. 10%/month growth consistently for 3+ months is a strong indicator and adds up fast. That pace roughly equates to doubling every 6 months, which likely requires more hands on deck.

3. Pipeline. A large backlog of customers, ready to go live, will sustain your growth. If your trajectory looks set to continue, it might be time to start hiring.

Expanding your team is a big commitment and changes your role as a founder but it’s also a natural step in your company’s growth, so don’t resist for too long.

Best of luck out there.

Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.

Full investment process. 1 Minute Application

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Ash Rust
Ash Rust

Written by Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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