Although the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why:
1. Expectations
If you’re a founder of a company, most people will rightly expect you to be able to explain the basics of what your company does and why. If you can’t it won’t look good.
2. More than Fundraising
Basic storytelling isn’t just needed for fundraising. You will also need to convince people during the sales and hiring process, and as a founder you should expect to be involved in both.
3. Talent Not Required
Even if you don’t have natural communication skills, this is something you can learn with a little time and practice. It’s important to evolve.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
