Why Investors Want Full-Time Founders

Ash Rust
1 min readMay 23, 2024


Video Below

You need to be fulltime on your startup to get investors. Here are the 3 reasons why investors expect you to be full-time before they invest in your startup.

1. Commitment

There’s lots of very talented people in the World but few have the determination to build a Billion dollar company and that almost always means being totally committed to the company — not leaving yourself an easy exit option if times get tough.

2. Competition

Even in the good times, the competition for seed funding is fierce, and almost every founder you’re competing against for investment will be working full-time on their startup. Being full-time is table stakes in most fundraising discussions.

3. Employees

Hiring great people is a real challenge and you not being 100% committed to your business will limit the caliber of who is willing to join. Those first employees are crucial to your success, so getting the best people really matters.

Best of luck out there.

Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.

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