Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

Startups Require Real Confidence

As a company grows, some founders struggle to believe they’re becoming the people you read about it in the news. But that self doubt is a…

1d ago

Startups Require Real Confidence

1d ago

The New VC Expectations

There’s been lots of talk this week about VC expectations. People are reacting to the claim that 3x annual growth is no longer enough…

Nov 3

The New VC Expectations

Nov 3

Hot Today Does Not Mean Hot Tomorrow

A great fundraise doesn’t make you fundable forever. Fortunes can rapidly change at a startup, so here’s how to be prepared for a…

Oct 27

Hot Today Does Not Mean Hot Tomorrow

Oct 27

How Founders Can Make the Grind Bearable

Startups are hard, but you don’t need to deliberately suffer to succeed. If you find yourself spending day and night on monotonous grind…

Oct 15

How Founders Can Make the Grind Bearable

Oct 15

Set a Goal or Kill the Feature

Most founders love shipping new features. It usually takes days, if not weeks or months for an idea to be realized and when it’s finally…

Oct 13

Set a Goal or Kill the Feature

Oct 13

Don’t be a Zombie on Demo Day

You’re not impressing anyone if you burn out before important events, like Demo Day. So you have to decide how much last minute progress…

Oct 3

Don’t be a Zombie on Demo Day

Oct 3

You Must Prepare for Meetings

I realize this might sound obvious, but I am amazed how many people show up to meetings with absolutely no idea why they are present. Even…

Sep 26

You Must Prepare for Meetings

Sep 26

Series A Needs to Change

I’ve been in Silicon Valley for almost 20 years and during that time the Series A round has barely changed. It takes months of work and…

Sep 24

Series A Needs to Change

Sep 24

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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