For most founders, the deck is a cornerstone of their seed fundraising process. Unfortunately, most decks are terrible. They’re often difficult to understand, too detailed, or missing key details. …

Today we’re talking about the wince test, which is a really helpful pricing tactic in B2B sales. 1. Do not worry about setting a high price. Nobody will be so offended by your price that they won’t speak to you again. Most of the time, they actually reveal their budget. …

During the latest Pitch Practice session, we had the pleasure of hosting a special guest, Rebecca Clyde, who shared her latest pitch deck for Botco.ai! As a company within our portfolio, we might be perceived as having a bias, but recognizing a great pitch is not a difficult task. Here…

At Sterling Road, we’ve been running a modest grant program for almost a year. Inspired by the no-equity programs offered by 1517 and Pear, we’ve been giving £1k grants to UK-based teams. Given the results we’ve seen, I’m convinced every seed fund should offer a similar program. Low Cost Marketing We’ve issued around…

Today we’re talking about the dangers of undercharging for your product. 1. Almost everybody undercharges for their product, including you. In fact, when Marc Andreessen was asked what advice he would put on a billboard, he said, “Raise Prices”. 2. There’s a myth that having a low price or offering…

We need more software in the manufacturing sector and Redshift did a great job pitching their solution! Here are the takeaways from the video: #1. Hire a deck designer 🖌️ #2. Early traction is impressive 📈 #3. Don’t start with a market overview 📚 #4. Reduce text on each slide 📝 #5. Use cases over screenshots 🌟 Which takeaway do you find to add the most value from this session? Share your thoughts in the comments!

Last June, we introduced our first grant: the North West Grant, open to anyone in the North West of England. Since then, we’ve received dozens of applications, awarded numerous grants, and even made larger investments in some of the teams. …

Today we’re talking about starting to charge your customers money. 1. A common pitfall for most founders is undercharging over fear of rejection. Trust me, you’re going to get plenty of noes anyway, so it’s best not to price as a budget service. 2. Don’t worry about setting too high…

In this month’s Founder Spotlight, we’re putting the spotlight on Lindsey Redd, CEO and Co-Founder of Onu! How did you come up with the idea for Onu? Has it changed along the way? My co-founder and I started our company with a totally different idea in the wellness space, and we were trying to quickly spin up internal tooling to onboard new customers. …