PinnedAsh RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
PinnedAsh RustHow to Build a DeckA complete Seed Fundraising deck template.Jan 26, 20221Jan 26, 20221
Ash RustFounders Need a Backup PlanThis has been a tough year for many startups that were king of their hill just a few years ago. The fundraising and acquisition situations…1d ago1d ago
Ash Rust4 Ways to Monetize a CommunityIf you’ve built a community, it’s not always immediately clear how you will make money.Aug 29Aug 29
Ash RustAmerica Beats InflationA month of mixed news for the US economy. Most of us will be excited to see inflation dip under 3%, a 12 month low, and a strong indicator…Aug 26Aug 26
Ash RustAlways Send a Referee Your Talking PointsGetting great references is a big part of the hiring process and whenever you need to provide a reference, make sure that person is armed…Aug 22Aug 22
Ash RustGrant Winner Spotlight — Tim Issenmann, Founder of NewgrainMeet Tim Issenmann, Co-Founder of Newgrain and a Sterling Road Grant winner. Tim’s passion for analog photography led him to create a…Aug 15Aug 15
Ash RustThe Final, Best Offer Approach for Job CandidatesHere’s another way to make job offers to candidates. In this case, you start as high as you can and remove most of the negotiation. This is…Aug 15Aug 15
Ash RustDare to Dream: Why Founders Should Think BigMany founders’ first idea is a minor user experience improvement on a popular consumer app. They often fail quickly. Maybe the next…Aug 12Aug 12
Ash RustMake 3 Job OffersNow that you’ve decided to make a candidate an offer, what should that offer be? Should you focus on equity or salary? What about their…Aug 8Aug 8
