PinnedAsh RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
PinnedAsh RustHow to Build a DeckA complete Seed Fundraising deck template.Jan 26, 20221Jan 26, 20221
Ash RustGoogle is Winning at AIIt’s easy to dump on Google these days. Despite an enormous data and resource advantage, they’re being handily beaten in the era of large…2d ago2d ago
Ash RustHow to Ask Investors for IntrosWhen you get a new investor and you’re still fundraising, you’ll want to ask your new investor for intros to other investors in their…6d ago6d ago
Ash RustMake the Most of the Investor ReceptionAfter Demo Day, there’s an investor reception with lots of investors and other founders. This is a great opportunity to generate potential…Sep 26Sep 26
Ash RustDon’t Wait for a Term SheetWhen you think you’re close to getting a term sheet or you have a VC who says one is imminent, it’s very tempting to stop meeting with…Sep 19Sep 19
Ash RustApple Eats Another MarketBig Tech is hungry and legacy markets are an easy target. Now the FDA has partially approved Apple’s AirPods as hearing aids, we’re going…Sep 17Sep 17
Ash RustDeep Pockets Over Party RoundsIt’s YC demo day in 2 weeks and fundraising around the Summer 24 batch is already at fever pitch. Many founders are experiencing a lot of…Sep 12Sep 12
Ash RustFounders Need a Backup PlanThis has been a tough year for many startups that were king of their hill just a few years ago. The fundraising and acquisition situations…Sep 9Sep 9
Ash Rust4 Ways to Monetize a CommunityIf you’ve built a community, it’s not always immediately clear how you will make money.Aug 29Aug 29
