PinnedAsh RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
PinnedAsh RustHow to Build a DeckA complete Seed Fundraising deck template.Jan 26, 20221Jan 26, 20221
Ash RustAllocate 15% for Your Employee Option PoolI always recommend allocating more than the standard 10% for your employee stock option pool. 15% is a good starting point, here’s why:1d ago1d ago
Ash RustBe Generous with Employee EquityI often see founders hesitate when employees ask for a larger equity stake in their startup. However, I would urge most founders to be…Jul 18Jul 18
Ash RustFounder Spotlight — Mehdi Boudjadja, Ph.D., Co-Founder of MetoficoIn our Founder Spotlight this month, we’re highlighting Mehdi Boudjadja, Ph.D., Co-Founder of Metofico, which provides data analysis…Jul 17Jul 17
Ash RustGrant Winner Spotlight — Diana CanghizerToday, we’re spotlighting Sterling Road grant winner Diana Canghizer. Her goal is to improve patient-doctor communication with a focus on…Jul 11Jul 11
Ash RustReal Time Collaboration for InterviewsWhen interviewing someone onsite, candidates often meet with several team members over the course of a few hours. During this time, I…Jul 11Jul 11
Ash RustWhy CEOs Should Lead HiringAll potential employees for your startup want to talk to the CEO. And for the first 10 employees, the CEO should be the first and last…Jun 27Jun 27
Ash RustHire Salespeople in 3sIt might sound crazy, but if you’re hiring salespeople to generate calls with potential customers, then you need to hire them in groups of…Jun 20Jun 20
Ash RustHow to Filter Job CandidatesMany founders I work with complain about getting tons of applicants for a role, but almost none of them are well qualified, so you have to…Jun 13Jun 13