PinnedAsh RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
PinnedAsh RustHow to Build a DeckA complete Seed Fundraising deck template.Jan 26, 20221Jan 26, 20221
Ash RustWhy All Founders Need Storytelling SkillsAlthough the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why:4d ago4d ago
Ash RustConferences for Lead GenerationA lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:Oct 10Oct 10
Ash RustGoogle is Winning at AIIt’s easy to dump on Google these days. Despite an enormous data and resource advantage, they’re being handily beaten in the era of large…Oct 71Oct 71
Ash RustHow to Ask Investors for IntrosWhen you get a new investor and you’re still fundraising, you’ll want to ask your new investor for intros to other investors in their…Oct 3Oct 3
Ash RustMake the Most of the Investor ReceptionAfter Demo Day, there’s an investor reception with lots of investors and other founders. This is a great opportunity to generate potential…Sep 26Sep 26
Ash RustDon’t Wait for a Term SheetWhen you think you’re close to getting a term sheet or you have a VC who says one is imminent, it’s very tempting to stop meeting with…Sep 19Sep 19
Ash RustApple Eats Another MarketBig Tech is hungry and legacy markets are an easy target. Now the FDA has partially approved Apple’s AirPods as hearing aids, we’re going…Sep 17Sep 17
Ash RustDeep Pockets Over Party RoundsIt’s YC demo day in 2 weeks and fundraising around the Summer 24 batch is already at fever pitch. Many founders are experiencing a lot of…Sep 12Sep 12