A lot of founders start to ignore distribution and after they get a few interested leads. This is a mistake.
1. You need more leads
Even if you believe your funnel is full or you have maxed out design partners, many won’t stay engaged, so you will need more leads and should continue to focus on generating demand.
2. More time doesn’t equal more revenue
When a potential customer is interested in your product, there is not always a direct correlation with the time you spend on them, vs their likelihood to close. In fact, spending too much time can even look desperate.
3. Demand creates scarcity
If you do have a lot of new leads coming in, you’re able to create scarcity with existing leads, as you can warn them that if they don’t make a decision soon, others are ready and willing to take their slot.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
